{"id":6229,"date":"2026-05-28T22:07:21","date_gmt":"2026-05-29T04:07:21","guid":{"rendered":"https:\/\/www.oaxaca.tecnm.mx\/?p=6229"},"modified":"2026-05-28T22:07:21","modified_gmt":"2026-05-29T04:07:21","slug":"de-la-idea-al-mercado-estudiantes-de-administracion-del-ito-presentan-campanas-de-innovacion-y-emprendedurismo","status":"publish","type":"post","link":"https:\/\/www.oaxaca.tecnm.mx\/?p=6229","title":{"rendered":"De la Idea al Mercado: Estudiantes de Administraci\u00f3n del ITO Presentan Campa\u00f1as de Innovaci\u00f3n y Emprendedurismo"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p data-path-to-node=\"5\">El talento creativo y la visi\u00f3n de negocios de la comunidad estudiantil del <b data-path-to-node=\"5\" data-index-in-node=\"76\">Instituto Tecnol\u00f3gico de Oaxaca<\/b> se consolidan con proyectos pr\u00e1cticos de alto impacto. Los 33 alumnos que integran el grupo <b data-path-to-node=\"5\" data-index-in-node=\"200\">6AD de la Licenciatura en Administraci\u00f3n<\/b> culminaron con \u00e9xito sus actividades semestrales en la asignatura de <b data-path-to-node=\"5\" data-index-in-node=\"310\">\"Innovaci\u00f3n y Emprendedurismo\"<\/b>, demostrando su capacidad para dise\u00f1ar soluciones comerciales competitivas.<\/p>\n<p data-path-to-node=\"6\">Como parte de su evaluaci\u00f3n final y de su formaci\u00f3n acad\u00e9mica integral, las y los futuros administradores realizaron una serie de presentaciones magistrales enfocadas en el lanzamiento de productos y el despliegue de campa\u00f1as publicitarias profesionales.<\/p>\n<h3 data-path-to-node=\"7\">El Proceso Emprendedor: Estrategia, Dise\u00f1o e Impacto<\/h3>\n<p data-path-to-node=\"8\">A lo largo del semestre, el estudiantado se sumergi\u00f3 en el aprendizaje de teor\u00edas, metodolog\u00edas \u00e1giles y t\u00e9cnicas de mercadotecnia indispensables para el ecosistema empresarial contempor\u00e1neo. El desarrollo de sus proyectos finales abarc\u00f3 las etapas cr\u00edticas que enfrenta cualquier emprendedor en el mundo real:<\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Concepci\u00f3n de la Idea Original:<\/b> Identificaci\u00f3n de necesidades en el mercado oaxaque\u00f1o y dise\u00f1o de conceptos de productos innovadores.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Desarrollo de Productos:<\/b> Definici\u00f3n de la propuesta de valor, dise\u00f1o de marca, empaque e identidad visual corporativa.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Campa\u00f1as Publicitarias de Vanguardia:<\/b> Creaci\u00f3n de estrategias de comunicaci\u00f3n y difusi\u00f3n para conectar con el p\u00fablico objetivo.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,3,0\"><b data-path-to-node=\"9,3,0\" data-index-in-node=\"0\">An\u00e1lisis de Impacto Comercial:<\/b> Evaluaci\u00f3n de la viabilidad financiera, proyecci\u00f3n de costos y estudios anal\u00edticos para medir el potencial de venta y aceptaci\u00f3n en el mercado real.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"10\">Formando a los Pr\u00f3ximos L\u00edderes Empresariales de Oaxaca<\/h3>\n<p data-path-to-node=\"11\">La realizaci\u00f3n de estas defensas magistrales permite a los estudiantes poner a prueba habilidades gerenciales clave como la persuasi\u00f3n, la negociaci\u00f3n, la comunicaci\u00f3n asertiva y la resoluci\u00f3n de problemas bajo entornos competitivos.<\/p>\n<p data-path-to-node=\"12\">Con la implementaci\u00f3n de estas din\u00e1micas pr\u00e1cticas, el <b data-path-to-node=\"12\" data-index-in-node=\"55\">TecNM Oaxaca<\/b> reafirma su posici\u00f3n a la vanguardia en educaci\u00f3n superior, demostrando que el compromiso de su planta docente y el esfuerzo constante de su alumnado son el motor que impulsa el desarrollo econ\u00f3mico y la cultura del emprendimiento en nuestra entidad.<\/p>\n<p data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"0\">\u00a1Muchas felicidades al grupo 6AD por sus extraordinarias propuestas de negocio y por ser un verdadero orgullo institucional!<\/b><\/p>\n<p data-path-to-node=\"14\">#TodosSomosTecNM #SomosOrgulloITO #Innovaci\u00f3nYEmprendedurismo #LicenciaturaEnAdministraci\u00f3n #Campa\u00f1asPublicitarias #EmprendedoresITO #TalentoOaxaque\u00f1o #TecNMOaxaca #Oaxaca<\/p>\n<\/div><div class=\"awb-gallery-wrapper awb-gallery-wrapper-1 button-span-no\" style=\"--more-btn-alignment:center;\"><div style=\"margin:-5px;--awb-bordersize:0px;\" class=\"fusion-gallery fusion-gallery-container fusion-grid-3 fusion-columns-total-3 fusion-gallery-layout-grid fusion-gallery-1\"><div style=\"padding:5px;\" class=\"fusion-grid-column fusion-gallery-column fusion-gallery-column-3 hover-type-none\"><div 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class=\"clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[50],"class_list":["post-6229","post","type-post","status-publish","format-standard","hentry","category-eventos","category-noticias","tag-somosorgulloito"],"_links":{"self":[{"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=\/wp\/v2\/posts\/6229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6229"}],"version-history":[{"count":2,"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=\/wp\/v2\/posts\/6229\/revisions"}],"predecessor-version":[{"id":6234,"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=\/wp\/v2\/posts\/6229\/revisions\/6234"}],"wp:attachment":[{"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.oaxaca.tecnm.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}